Clarity Over Cleverness

In fintech, stakes are high. Users need to understand exactly what's happening with their money. I prioritize comprehension over brand voice gymnastics.

Content as Product

Words aren't decoration—they're core product functionality. Great content guides decisions, prevents errors, and builds trust in the system.

Content Design & UX Writing

I specialize in creating clarity for complex fintech products. My content design transforms technical jargon into human-centered experiences that guide users through payment flows, compliance requirements, and financial decisions. Every word is intentional, tested, and optimized for comprehension.

• UX Writing

• Microcopy

• Product Voice & Tone

• Messaging Frameworks

Content Strategy & Systems

Beyond individual screens, I design scalable content systems that serve entire product ecosystems. From knowledge bases that reduce support tickets by 40% to design systems that maintain consistency across teams, I think strategically about content at every level.

• Information Architecture

• Documentation

Case Studies

Error-Proofing the Paycheck
Bridging the Gap: Scaling Small Business Funding
Empowering Autonomy in Payroll Management
Scaling Self-Service Through Strategic Documentation

Transformed a high-friction payment onboarding process into an error-proof, guided experience that ensures 100% paycheck allocation through intelligent validation, real-time visualization, and user-centered microcopy.

Led end-to-end UX strategy for migrating thousands of users from a discontinued funding partner to OnDeck, while simultaneously expanding from payroll-only loans to comprehensive working capital solutions. Transformed a technical migration into a strategic product expansion that positioned Fingercheck as an all-in-one business growth partner.

Designed a comprehensive self-service suite that transformed payroll error correction from a manual, phone-based process into an automated digital experience. Created a guided modal system with three distinct paths (Delete, Edit, Reversal) that balances user flexibility with banking constraints, while automating fee calculation and status tracking.

Architected and authored a comprehensive knowledge base with 100+ help articles, video tutorials, and interactive guides that transformed customer support from reactive ticket-handling into proactive self-service. Created content for multiple user types (employers, employees, mobile users) across complex workflows including payroll processing, compliance, scheduling, and financial management.

About Me

I’m Gina, a content designer who combines deep domain expertise with human-centered design thinking to bring clarity to complex products. Over the past four years in fintech and B2B SaaS, I’ve led content across payment platforms, compliance systems, onboarding experiences, and multi-product ecosystems.

Before transitioning into UX and product design, I spent 22 years in education and training. That experience shaped how I think about systems, learning, and measurable outcomes. I learned to break down complexity, adapt to different mental models, and design for real understanding, not just information delivery.

I’ve created hundreds of knowledge articles, video tutorials, and interactive product tours that have helped thousands of users confidently adopt sophisticated financial tools. I don’t just write copy - I design scalable content systems that align with product strategy, support growth, and drive measurable business impact.

When I’m not designing content systems, you’ll find me on Florida’s Treasure Coast spending time with family, traveling somewhere new, hiking, golfing, cooking, or enjoying fashion and a good glass of wine. I believe a full life outside of work makes for sharper thinking inside it.

View Full Resume

Let's connect

I'm actively seeking senior content design opportunities in fintech, HR, and B2B SaaS. Let's discuss how I can help your team create clarity at scale.

Get in touch

ginakschrandt@gmail.com

Connect on LinkedIn

Available for remote roles

What I'm looking for

Senior/Lead Content Design Roles

Looking for positions where I can lead content strategy, mentor other designers, and drive product-level initiatives

Fintech & B2B SaaS Focus

Passionate about complex domains where content design has outsized impact on user success and business outcomes

Strategic, Cross-Functional Teams

Excited to collaborate with Product, Design, Research, and Engineering on challenging problems